Dafam Express

PRODUCT
PROFILE

Dafam Express

Budget Hotels

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You + Sleep + Well


No Frills. Our budget hotel brand offers the original meaning of "basic to basic" accomodation facility. Offering express service and compact functions.



Dafam Express Hotel List

Land Area

800 - 1.000 sqm

Min. Front Width

16 m

Number of Room

80 - 150 Rooms

Room Size

15 sqm (3 x 5 m)

ROOM CONCEPT
Compact, Multifunction Amenities

Concept

  • Functional Oriented Accommodation
  • Affordable
  • No Frills

Features

  • Basic Bed & Bites
  • Self-Service
  • Multifunctional

Location

  • Downtown
  • Market Place
  • Central Development Area
  • Nearby Public Transportation and Education Facility

Hotel Facilities

  • Express and Family Room
  • Multipurpose Area
  • Lobby/Convenience Store
  • Bites Area

Target Market

  • By Social Economy
    Individual Travellers, Transit Travellers, Study Tour Group, Lower Supervisory & Technical Occupations (Skilled Manual Workers), Semi-Routine & Routine Occupations
  • By Psychological Factors
    Basic Needs Fulfillment
  • By Demographic
    Medium-Low Income, Domestic Origin, Young Age Market